BRAND IDENTITY

We believe in the uniqueness of each and every woman. We celebrate women of all shapes and sizes.We believe that every woman is uniquely beautiful.
Bringing products to you that complement and enhance your personality, who you are, without any hassle.
Our mission is to make each & every women feel comfortable in her own skin and reveal their personalities through their style.
BELLA, your virtual assistant helps you in choosing the right product and gives you the best styling tips. She is extremely careful about your needs and brings the best for you.
We believe in stories and love to tell you one through our work. We are not just a brand, we are an "EXPERIENCE".

OUR MUSE

We Dream of a woman who is FIERCE, STRONG and CONFIDENT.
Fierce like a Firestorm, Strong as Rock, Confident as a Queen.
Grounded, modest & passionate. A woman who conquers and embraces her imperfections. Fierce as the fire yet sometimes as soft as snow.
Someone who knows how to raise voice for herself. Someone who knows how to climb and rise above but also knows how to deal with failure. Her positivity inspires others around her.
Be believe such woman deserve clothing that not only makes them beautiful but also compliment their unique personalities.
Where the right comfortable clothing can make their journey even smoother. That someone, who believes in fashion with comfort. And, is always on a look out for investment pieces for her real.
Hey, is that you?

back to top